A commercial website is only one of many tools that a business has to sell itself. Yes, it should have a pleasant appearence and good, useable, fresh content. But it also must find a way to get in front of its customers, and potential customers, with its offer.
There is more than one way to do this. You could start by sending thousands of spam e-mails, and then maybe get one to three percent to actually visit your website, perhaps as many as 5 percent of them will actually buy something. Of course because those buyers were coerced by your e-mail, chances are, they will never return for additional purchases. Not very effective!
Search Engine Optimization is a much better way to drive targeted buyers to your website. It is not enough just to be listed. You must research keywords and phrases, and you must be on the first or second page of a search before you will see results.
Here we know what to do to make the search engines Find You and Index your pages High in their rankings. Plus we do what it takes to keep you there. Its all part of the service that we make available to the websites that we host.